Understand Consumer Behavior / videos
It’s an adage as old as the advertising industry itself: know your customer. Digital media gives marketing professionals extraordinary new tools for acquiring detailed information about and reaching consumers. But the proliferation of new media also raises our curiosity. What are consumers’ general media habits like? How do they toggle between online and offline? Is your customer more impulsive or thoughtful?
Here at Think Insights with Google, we're curious about all these human behaviors too. Lucky for you, we've done all the heavy lifting. You can find something about your consumer here, across virtually every media platform and most major industries. So go ahead, get to know your customer.
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Digital and the New College Experience Highlights Video
Highlights
Digital and the New College Experience Highlights Video
Highlights from the 2012 "Digital and the New College Experience" study published by Google to better understand the Back-to-School preparation mindset.
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The Future of Textbooks
Interview
The Future of Textbooks
Will hard copy text books soon be a thing of the past? Also check out the 2012 "Digital and the New College Experience" study published by Google to better understand the Back-to-School preparation mindset.
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Evolving Digital Study Habits
Interview
Evolving Digital Study Habits
How have digital resources influenced how Americans study? Check out the 2012 "Digital and the New College Experience" study published by Google to better understand the Back-to-School preparation mindset.
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The Current Textbook Decision Process
Interview
The Current Textbook Decision Process
How has the new digital way of life influenced how students purchase their textbooks? Check out the 2012 "Digital and the New College Experience" study published by Google to better understand the Back-to-School preparation mindset.
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2012 Traveler Webinar by Google
Research
2012 Traveler Webinar by Google
A webinar presenting the results of the 2012 Traveler's Road to Decision Study. Understand how leisure and business travelers research and book travel. Topics include: the impact the internet has on travel behavior, mobile behavior, how travelers use online video, ...
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The Zero Moment of Automotive Truth Video
Research
The Zero Moment of Automotive Truth Video
The new mental model for how shoppers approach buying a vehicle. Auto makers and resellers learn to understand the importance of the Zero Moment of Truth.
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A Short Guide to Online to Store
A Short Guide to Online to Store
That the vast majority of purchases still take place offline, more than nine out of 10, but that four out of 10 people prefer to ROPO – research online, purchase offline. Find out more about the customer journey from online ...
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A Short Guide to Attribution
A Short Guide to Attribution
When a customer buys or converts on your site, most conversion tracking tools credit the most recent link or ad clicked. In reality though, customers research, compare and make purchase decisions via multiple touch points across multiple channels. So marketers ...
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Brand Impressions Demo
Demo
Brand Impressions Demo
What is your brand presence online? What do people see and say about it? What’s resonating the most with people from around the world? The demo video showcases the Brand Impressions dashboard which assembles data from across Google to create ...
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YouTube Rewind 2011
Highlights
YouTube Rewind 2011
See what the world watched on YouTube in 2011 with YouTube Rewind
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Google Real-Time Insight Finder Demo Video
Demo
Google Real-Time Insight Finder Demo Video
A video to show how you can use Google's Real-Time Insights Finder to support your marketing planning process. Discover how our insights tools can be a window into the attitudes, perceptions and needs of your consumers to inform your next ...