Video / videos
48 hours of new video are posted online every minute, and 3 billion videos are viewed every day on YouTube alone. Couple all that with video’s engaged online community and you have an amazingly dynamic marketing platform.
-
2012 Traveler Webinar by Google
Research
2012 Traveler Webinar by Google
A webinar presenting the results of the 2012 Traveler's Road to Decision Study. Understand how leisure and business travelers research and book travel. Topics include: the impact the internet has on travel behavior, mobile behavior, how travelers use online video, ...
-
Volvo S60 Augmented Reality App
Case Study
Volvo S60 Augmented Reality App
Volvo wanted the release of its S60 to get noticed with the younger demographic. Volvo created an augmented reality experience in a YouTube masthead unit, allowing users to play the Augmented Reality Driving Game with their phones, from within the ...
-
How to Effectively Share Videos Today
Interview
How to Effectively Share Videos Today
In an interview, Johnny Vulkan, Partner at Anomaly, discusses the phenomena of sharing of video today.
-
Video Sharing Today
Interview
Video Sharing Today
In an interview, Patrick O'Neill, Executive Creative Director at TBWA, discusses why people share videos today and the importance of following the storytelling archetypes.
-
Finding Success with Branded Video
Interview
Finding Success with Branded Video
Janet Kestin, former Creative Head of Ogilvy Toronto, talks about their success with branded video on YouTube. She specifically cites Dove's 'Evolution' video and the traits of successful videos on YouTube.
-
YouTube and TV Are Better Together Video
Research
YouTube and TV Are Better Together Video
Six advertisers participated in a study to see if viewers engage with online pre-roll ads the same way they do with TV ads. Find out why YouTube and TV ads work better together.
-
Consumers Interacting with Videos Today
Interview
Consumers Interacting with Videos Today
In an interview, E.B. Moss, VP Strategic Marketing Solutions at Cumulus Media Networks, discusses consumers & their interaction with video today.
-
YouTube & New Technologies
Interview
YouTube & New Technologies
In an interview, Jason Liebman, Co-Founder & CEO of Howcast, discusses the importance of YouTube and new technologies.
-
Viewership & Engagement with Video
Interview
Viewership & Engagement with Video
In an interview, Matt Van Dyke, Director of Marketing Communications at Ford, discusses the importance of video in marketing strategies.
-
Dance & YouTube
Interview
Dance & YouTube
In an interview, Jackie Rotman, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, discusses how social networking helps promote her non-profit, Everybody Dance Now, and how YouTube expanded it.
-
Doctors On The Forefront Of Technology
Interview
Doctors On The Forefront Of Technology
David Best, President & Co-Founder of TheDoctorsChannel.com, discusses how doctors are on the cutting edge of technology. Unlike the misconception, physicians are often ahead of even watching videos online before consumers!
-
HGTV TrueView Video Ads Case Study
Case Study
HGTV TrueView Video Ads Case Study
YouTube TrueView video ads deliver value and expand reach for HGTV. HGTV uses YouTube Insight and TrueView ads to precisely target the most influential and relevant viewers.