Video / videos
48 hours of new video are posted online every minute, and 3 billion videos are viewed every day on YouTube alone. Couple all that with video’s engaged online community and you have an amazingly dynamic marketing platform.
-
Livestream Brand Experiences
Interview
Livestream Brand Experiences
Courtney Kelso, the VP, Global Sponsorships & Entertainment Access at American Express and Board Member of the Future of Advertising Project with Wharton, shares a digital case study about Unstaged, a curated livestream concert series created by American Express. Through ...
-
Building Interactivity For Your Brand
Interview
Building Interactivity For Your Brand
Courtney Kelso, VP, Global Sponsorships & Entertainment Access at American Express and Board Member of the Future of Advertising Project with Wharton, thinks that the next big trend will be interactivity across different types of content. Providing consumers with a ...
-
Digital Ad Innovation
Interview
Digital Ad Innovation
Dave Martin, Head of Media at Ignited, talks about innovations in digital advertising. Charging on a cost per video completed allows a brand to advertise on a PRT basis with guaranteed reach, because the consumer must watch the entire ad. ...
-
Value of Video
Interview
Value of Video
Jeff Lavers, VP General Manager at 3M, describes the value of video for developing and maintaining customer relationships. Technical services can use video in real time to resolve problems. Video can be an economical way to engage small customers.
-
YouTube Business
Interview
YouTube Business
Ellis Booker, Editor in Chief for B2B Magazine, cites the surprising number of business search terms used on YouTube as evidence that video is an important B2B marketing tool. Video is more instructive than reading for understanding new concepts and ...
-
Video Energizes
Case Study
Video Energizes
Kevin Howard, Brand Director, Global Marketing for ConocoPhillips, explains that video energizes marketing communication for the otherwise low-engagement category occupied by Conoco-Phillips.
-
Videos in Search
Interview
Videos in Search
Crispin Sheridan, Senior Director at Global Search Marketing Agency, talks about the potential for video in B2B marketing. Sheridan explains that people are drawn to videos in search results, even if they are further down the list. If a consumer ...
-
Video as Sales Rep
Interview
Video as Sales Rep
Jamie Grenney, Senior Director of Social Media for Salesforce.com, explains why he believes video is an under-used asset. He compares videos to hyper-efficient sales reps delivering their messages in high fidelity.
-
Videos Increase Engagement
Case Study
Videos Increase Engagement
Andrew Solberg, VP of Marketing at Full Sail University, talks about how his school has used video for attracting creative individuals, and social media for PR purposes. Solberg's school incorporates as much video as possible on their website, and has ...
-
Video in Political Campaigns
Interview
Video in Political Campaigns
Ryan Meerstein of Targeted Victory in D.C. talks about how political campaigns are beginning to use more online video - mostly by taking video for television and moving that to an online platform, with a specific ask at the end.
-
Video is the Future
Interview
Video is the Future
Rob Carter, Executive Vice President of Campaign Grid, talks about why he recommends his clients invest at least 10% of their marketing budget in online advertising, focusing on search, display, and video.