Business to Business
Many businesses have adjusted their priorities and their purchase decision making as a result of the economy. As a B2B marketer, it's critical to understand the new business buying environment. Get smart about the business buyer and how they interact online.
Beth Comstock, CMO of GE, explains that the proliferation of touch-points makes B2B customer relationships more relevant and intimate. For the customer, this should result in higher value and less wasted time.
Tom Insprucker from Schneider Electric, advises B2B marketers to find out what digital innovations work in the B2C space and adapt these strategies to a B2B space.
Steve Dunn of Skyline Exhibits explains that the advent of Customer Relationship Management tools and approaches have changed the face of B2B marketing.