Social / videos
Social marketing is permeating our everyday, giving rise to new forms of marketing based on direct consumer engagement. Here’s some recent social marketing insights:
- Chris Mann of 1-800 Flowers shares his thoughts in a video on how social marketing allows advertisers to maintain and enhance relationships with their customers.
- Google is the leading word-of-mouth conversation starter, and directly informs 146 million brand conversations every day. (Word of Mouth Study)
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Groundswell of Understanding
Case Study
Groundswell of Understanding
Bill Ogle, CMO of Motorola Mobility, says that, like Gatorade, Motorola has begun to mine the totality of conversations about the brand across the Internet. Ogle describes how anger about certain products was handled by listening to customers and using ...
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Stimulating Conversation
Case Study
Stimulating Conversation
Rob Brosnan, Senior Director of Strategic Marketing of Seton hall University, discusses his organization's use of social media for marketing. While apps were too expensive, and ads were forgettable, stimulating conversation on webpages contributed to an 18% increase in class ...
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Small Business Marketing
Interview
Small Business Marketing
Dan Kohn, VP of Corporate Marketing at Pitney Bowes, discusses how technology allows relatively small, unsophisticated businesses to market efficiently and well, and how his company assists partners in marketing tasks using technology.
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Leverage Trust Circles
Interview
Leverage Trust Circles
Shelly Palmer, host of NBC Universal's "Live Digital with Shelly Palmer", discusses opportunities to leverage trust circles using digital tools. The relationship with customers used to be metaphorical. Now, the transactional value of passion, trust, interest, etc. becomes literal when ...
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Coke & Audi
Case Study
Coke & Audi
Shelly Palmer, host of NBC Universal's "Live Digital with Shelly Palmer", believes that Coca-Cola has experimented well in the social space in handling controversy around high fructose corn syrup. Audi has gone at BMW with everything they had and managed ...
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Insight & Revelation
Case Study
Insight & Revelation
Rob Brosnan, Senior Director of Strategic Marketing at Seton Hall University, explains that, before digital channels, his organization relied on live events to gain feedback. Now, customer response is more forthcoming. With social, he found that questions such as "what ...
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Social & Digital
Case Study
Social & Digital
Seth Sternberg, CEO of Meebo, believes that social mixed with digital produces an awesome interaction between paid and earned media. Hershey's ran a great program where users designed a Hershey's kiss to send to their friends. Hershey's drove awareness of ...
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Building Interactivity For Your Brand
Interview
Building Interactivity For Your Brand
Courtney Kelso, VP, Global Sponsorships & Entertainment Access at American Express and Board Member of the Future of Advertising Project with Wharton, thinks that the next big trend will be interactivity across different types of content. Providing consumers with a ...
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Social & Branding
Interview
Social & Branding
David Kirkpatrick,author of The Facebook Effect, notes that there is no motivation for consumers to engage with brands via social media unless the brands acquire acquire personality or functionality to attract them. Brands can be blocked, unfriended, and ignored. Social ...
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Social Hits Wall
Interview
Social Hits Wall
Larry Woodard, President and CEO of Graham Stanley Advertising, argues that today's social media is going to hit the wall, like the dot.com bust. It requires too much work to sift through the peripheral and get to the content. Woodard ...
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Subway Spokepersons
Case Study
Subway Spokepersons
Tony Pace, CMO of Subway, describes potentially exciting marketing opportunities. Subway works with famous fans of Subway who have a following in the social media space. Using them in ads and social media will be a major effort in 2011.
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Use Less Money
Interview
Use Less Money
Joe Killian, SVP of Music and Branded Entertainment at Momentum Agency, advises marketers that social media costs less money. Episodic webisodes are effective. Maximize the budget to touch more people in more compelling ways.