Social / videos
Social marketing is permeating our everyday, giving rise to new forms of marketing based on direct consumer engagement. Here’s some recent social marketing insights:
- Chris Mann of 1-800 Flowers shares his thoughts in a video on how social marketing allows advertisers to maintain and enhance relationships with their customers.
- Google is the leading word-of-mouth conversation starter, and directly informs 146 million brand conversations every day. (Word of Mouth Study)
-
Social Business Strategy
Interview
Social Business Strategy
John Gerzema, Chief Insights Officer at Young & Rubicam, discusses authenticity, which has become a central to what consumers look for in brands. With social business strategy, there is a movement away from corporate social responsibility as a program. Instead, ...
-
Social Media, Strategic Thinking
Interview
Social Media, Strategic Thinking
Mark Addicks, SVP & CMO of General Mills, explains that social has been one of the key drivers of the new marketing environment. Knowing what role a product plays in people's lives helps a brand develop and market products to ...
-
Consumer Involvement Plan
Interview
Consumer Involvement Plan
Tonise Paul, CEO of Energy BBDO, describes engaging a brand's existing facebook fans in developing marketing materials for the launch of a new product. This engaged consumers, made them insiders, and generated pent-up demand for the product itself.
-
Mobile Acceleration, Caution
Interview
Mobile Acceleration, Caution
Harit Talwar, President of US Cards at Discover Financial Services, explains that there is more activity in online and mobile channels for Discover in a month than there are through traditional call centers in a year. Online makes it possible ...
-
Young Marketers
Interview
Young Marketers
Carol Phillips talks about millennial marketers. They may not be interested in advertising, but they are interested in all the new tools for marketing such as social media. The young people in the industry will know more about how to ...
-
People Like Brands
Interview
People Like Brands
Carol Phillips, Adjunct Professor of Marketing at University of Notre Dame, describes the changing face of media as driven by interactive media. People engage with brands on social media because they like brands, but they have never liked advertising very ...
-
Social & GPS
Interview
Social & GPS
Mark Harland, Regional Marketing Manager for General Motors, describes the future of social media as closely linked to GPS technology. Marketing is becoming more temporally customized and location-specific. A rapid evolution is underway.
-
Compelling Content
Interview
Compelling Content
Joe Pulizzi, Founder of Junta 42 & The Content Marketing Institute, describes how social media has changed the relationship with customers. Without compelling information and content, a brand cannot be meaningful to customers. All brands have to focus on providing ...
-
Social Changed B2B
Interview
Social Changed B2B
Jamie Grenney, Senior Director of Social Media for Salesforce.com, talks about how social media have changed B2B marketing. Today, instead of simply putting potential customers in an e-mail marketing database, companies are trying to establish conversations with customers, and particularly ...
-
Peer-to-Peer Learning
Case Study
Peer-to-Peer Learning
Shai Reshef, Founder & President of University of the People, talks about the role of social media in their university. For one, because they are an online university, the virtual classroom setting functions much like a social network. Secondly, they ...
-
Videos Increase Engagement
Case Study
Videos Increase Engagement
Andrew Solberg, VP of Marketing at Full Sail University, talks about how his school has used video for attracting creative individuals, and social media for PR purposes. Solberg's school incorporates as much video as possible on their website, and has ...