videos
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Nonprofits Use Social Networks
Nonprofits Use Social Networks
In an interview, Paul Carillo, Executive Director at Southern California Crossroads, discusses how nonprofits are using social media for good.
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CMI on Innovation
Interview
CMI on Innovation
In an interview, Calvin Butts, Vice President, Innovations at CMI, talks about how to create an innovative culture within a company.
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Think Health 2011 Sizzle Reel
Highlights
Think Health 2011 Sizzle Reel
Experience the highlights of this year's Think Health event.
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Multiple Screens & Tracking
Multiple Screens & Tracking
In an interview, Avinash Kaushik, Digital Marketing Evangelist at Google, talks about how the ability to track across multiple devices will only improve over time.
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Customer Centric Marketing
Interview
Customer Centric Marketing
Julie Collins, Director, Global Digital Marketing at Alcon Labs, discusses how marketing is now becoming customer centric. She describes how her group works cross functionally to disseminate information in real time.
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Keeping Up with Consumer Demands
Interview
Keeping Up with Consumer Demands
Joseph Cowan, Partner & Senior Search Strategist, Pharma, at MEC Global, explain how with mobile/tablets on the rise, consumer expectations have risen - expect answers and information as they think about it, we need to respond faster, and engage with ...
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Doctors On The Forefront Of Technology
Interview
Doctors On The Forefront Of Technology
David Best, President & Co-Founder of TheDoctorsChannel.com, discusses how doctors are on the cutting edge of technology. Unlike the misconception, physicians are often ahead of even watching videos online before consumers!
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Ignite Your Ideas
Interview
Ignite Your Ideas
Brady Forrest, O'Reilly co-creator, discusses how to ignite ideas. He also comments on how things like mobile are evolving and helping emerging markets.
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HP Mobile Ads Case Study
Case Study
HP Mobile Ads Case Study
HP used an interactive video to promote their printer ink on mobile devices using AdMob's advertising platform.
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Google Multi-Platform Case Study: Reebok & Carat
Case Study
Google Multi-Platform Case Study: Reebok & Carat
Reebok extended its video creative across all digital screens - PCs, mobile phones and tablets - to promote RealFlex, a lineup of lightweight, high-performance shoes. The result? Over 131% lift in brand response conversions, 27% higher than average video ad ...
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Google Multi-Platform Case Study: Adidas
Case Study
Google Multi-Platform Case Study: Adidas
adidas, in partnership with Carat, worked with Google to extend their video brand message to digital. With Google’s unique cross-channel capabilities, adidas was able to extend its video creative across all digital platforms, adapting them for engagement across PCs, smartphones ...
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HGTV TrueView Video Ads Case Study
Case Study
HGTV TrueView Video Ads Case Study
YouTube TrueView video ads deliver value and expand reach for HGTV. HGTV uses YouTube Insight and TrueView ads to precisely target the most influential and relevant viewers.