videos
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A Short Guide to Online to Store
A Short Guide to Online to Store
That the vast majority of purchases still take place offline, more than nine out of 10, but that four out of 10 people prefer to ROPO – research online, purchase offline. Find out more about the customer journey from online ...
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A Short Guide to Attribution
A Short Guide to Attribution
When a customer buys or converts on your site, most conversion tracking tools credit the most recent link or ad clicked. In reality though, customers research, compare and make purchase decisions via multiple touch points across multiple channels. So marketers ...
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Listerine YouTube Case Study 2011
Case Study
Listerine YouTube Case Study 2011
Video case study with client testimonials from J&J, JWT & Carat on why they decided to increase their digital spend 10X and the results from their recent YouTube campaign.
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Understanding the Total Marketing ROI
Case Study
Understanding the Total Marketing ROI
See how Pc City (part of the DSGi group), used Google search query volume to understand their total media and marketing effectiveness.