Moms / videos
A unique window opens when a woman becomes a mom. We studied their media behaviors and motivations and found that search is one behavior that this audience has learned to master. Their usage rate even doubled once becoming a mom. Learn how various types of mothers behave across industries.
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Moms Know Search
Research
Moms Know Search
A summary animation of Google & BabyCenter's "Four Truths About Moms and Search" research study conducted with OTX.
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Online to Store Animation Video
Research
Online to Store Animation Video
A summary animation of a few online to store case studies conducted by Google and research partners to illustrate the impact online ads have on offline sales.