Can consumers' search intentions really reveal the next blockbuster hit?
Kyle Keogh, Industry Director of the Technology sector at Google, discusses how the consumer has changed over time because the consumer has more choice. He recommends focusing on your consumer strategy, rather than digital, mobile or social, to get them from awareness to purchase.
Ramy Mora, VP of Interactive Marketing at Macy's, talks about the importance of mobile for retailers today. He discusses how it helps the retailer reach the consumer at the perfect point of interaction and allows the retailer to personalize the offers and experience to the consumer.
Brandon Proctor, VP of Marketing at Build.com, talks about how he fosters innovation at Build.com. Additionally, he discusses how they use data to create a personalized, exceptional experience to the consumer, which only provides them with information they're looking for.
Christian Friedland, CEO & founder of Build.com, talks about the importance of internationalizing your business and how it grows over time.
Scott Linzer, Director of SEM at AKQA, discusses the importance of understanding what the intent of the consumer is and ensuring advertisers are serving the best experience.
Avinash Kaushik, Digital Marketing Evangelist at Google, describes the three key metrics he believes it's critical for all business to track online. They are task completion rate, economic value and bounce rate.
Chris Mann from 1-800-Flowers discusses how social marketing allows advertisers to maintain and enhance relationships with their customers. Social provides the opportunity for brands and customers to have a conversation.
Bridget Dolan from Sephora discusses the importance of mobile throughout the shopping process -- whether they're in stores or online. She talks about how it's not only important to get the basics of mobile right but it's also important to engage and entertain with mobile.
Jason Spero from Google talks about the mobile revolution in the usage of devices that has happened over time. He explains the importance of mobile and how to use mobile to connect with your already engaged consumers.
Sameer Samat , Director of Product Management at Google, discusses how e-commerce has changed the way users interact with brands and interact with stores.
Jerry Dischler, DIrector of Product Management at Google, discusses how the company gets inspiration to improve and enhance search advertising