videos
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Shopper Insights
Interview
Shopper Insights
John Ross, CEO, Shopper Sciences, & EVP, Mediabrands, discusses how shoppers today connect with each other in more powerful and profound ways that we've ever seen before. The ability to influence purchase decisions based on someone who has a previous ...
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Consumers Today
Interview
Consumers Today
Keith Rhodes discusses the evolution of the relationship between the consumer and the brand, and how consumers today are more empowered than ever before.
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Mobile Users Today
Interview
Mobile Users Today
Mark Blaskey of Team Land Rover / Wunderman discusses mobile strategy and understanding how users are engaging with mobile -- not only the what and where but also the how.
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Technology & Consumers
Interview
Technology & Consumers
Aki Spicer of Fallon Worldwide talks about the fast pace of change with technology today, and how consumers are adapting to it faster than advertisers. As an advertiser, you need to listen, respond, & react to consumer feedback, which leads ...
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Consumers Interaction with Information
Interview
Consumers Interaction with Information
Julie Tullis of Southeast Toyota Distributors discusses how consumers today have more information at their fingertips than ever before and they are truly interacting with brands.
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Digital Media Today
Interview
Digital Media Today
Max Steckler, VP of Advertising Products at ADP / Cobalt, talks about the importance of bringing together all types of digital media in a coordinated way and the innovation in making things simple.
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Mobile First
Interview
Mobile First
Mark Brown of The Garage / Team Mazda discusses the growing importance of mobile and putting mobile first. He talks about how it's critical to have mobile specific sites, which are tailored for mobile.
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Consumers & Marketing Decisions
Interview
Consumers & Marketing Decisions
Guillaume Goudal of MEC Sydney discusses how technology has changed everything and marketers no longer have all the control. He believes it's critical to listen to consumers and let their actions help drive your marketing decisions.
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Think Auto 2011 Sizzle Reel
Highlights
Think Auto 2011 Sizzle Reel
Experience the highlights of this year's Think Auto event.
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Consumers & Technology
Interview
Consumers & Technology
Jonah Berger of Wharton discusses how there is a large set of consumers today who are engaging with technology and explains how it's critical to your business to figure out who your customers are, where they are, and how to ...
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Digital Technology Today
Interview
Digital Technology Today
Peter Fader of Wharton believes that today's digital technologies really let us fine tune the marketing process. It allows us to discover the type of message that we can deliver to specific people and it will only continue to get ...
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Adaptive Marketing
Interview
Adaptive Marketing
George Day of Wharton believes that there are three key areas where organizations are building adaptive marketing activities to help them innovate. They are mastering vigilant market learning, adaptive market experimentation, and open marketing, which together leads to success.