videos
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The Importance of Consumer Insight
Interview
The Importance of Consumer Insight
Andy Mantis of Mastercard Advisors describes the importance of consumer insight to see buying trends across an industry and channels. He discusses why companies need a multichannel advertising strategy.
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The Power of Mobile
Interview
The Power of Mobile
Jill Braff, EVP of Digital Commerce at HSN, discusses how mobile is so powerful because it's the most personal device, with people all of the time, and it's always connected. Brands have a huge opportunity to connect with their targeted ...
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Finding Success with Mobile
Interview
Finding Success with Mobile
Chris Murphy discusses the importance of mobile for Adidas, and how it allows consumers to actively interact with their brand. They've found the interaction rates high and the amount of time that consumers are spending on mobile is strong.
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Consumers & Brands Today
Interview
Consumers & Brands Today
Julie Kruger from Google discusses the changes in advertising from the advertisers pushing things out to masses of people all the way to creating interactive marketing campaigns that truly connect and engage with consumers.
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Consumers Engagement with Brands
Interview
Consumers Engagement with Brands
Dan Schock from Google discusses how the depth of knowledge and interaction a consumer can have with a brand is deeper than ever before. He recommends that brands use the Internet for a real time focus group to learn more ...
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Think Retail 2011 Sizzle Reel
Highlights
Think Retail 2011 Sizzle Reel
Experience the highlights of this year's Think Retail event.
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Word of Mouth
Research
Word of Mouth
There are 2.4 billion conversations about brands every day. What role do search and the Internet play?
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Winning ZMOT: ZMOT in Practice
Highlights
Winning ZMOT: ZMOT in Practice
Watch how Butter Lane Cupcakes puts ZMOT into practice for a boutique local business.
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Mobile's Importance to Brands
Interview
Mobile's Importance to Brands
Edmund Purcell discusses how mobile has changed the advertising landscape and it's importance to building and maintaining a brand. He discusses how mobile allows you to tell when and where someone is access a brand.
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The Mobile User Today
Interview
The Mobile User Today
Fern Shlauter describes how mobile strategy is now intrinsic to their business today. They are seeing that mobile is being used throughout the entire vehicle buying process - from beginning to end. Fern also discusses the insights they get into ...
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Enchantment
Interview
Enchantment
Guy Kawasaki discusses how you can enchant your customer by building something that they connect with.
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Mobile Efficiency
Interview
Mobile Efficiency
Jodi Porter of Cobalt Group discusses how mobile consumption is increasingly on demand and there's a continuity needed on both the sales and service side for mobile the automotive industry.