Brand Differentiation: Pepsi vs. Coke
About this Video
Gary Reisman, Co-Founder of New Media Metrics and Board Member of the Future of Advertising Project with Wharton, talks about how differentiation means meeting the needs of a segment in a unique way. Reisman uses Pepsi and Coke to illustrate how differentiation is not necessarily about the product, but also about the brand.
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