Customer Centric Marketing
About this Video
Julie Collins, Director, Global Digital Marketing at Alcon Labs, discusses how marketing is now becoming customer centric. She describes how her group works cross functionally to disseminate information in real time.
The Excitement of Marketing
David Reibstein of Wharton is excited by the huge evolution of marketing today. He believes it stems from new markets discovering the role of marketing and all of the new media touch points.
Ideal Marketing Structures for Success
Celia Berk, Chief Talent Officer of Young & Rubicam Brands and Board Member of the Future of Advertising Project with Wharton, encourages marketing organizations to think about programs that allow their people to rotate through several disciplines within marketing in ...
Max Kalehoff, VP of Marketing at Clickable and Board Member of the Future of Advertising Project with Wharton, talks about how the majority of the advertising economy in the U.S. comes from small and mid-sized businesses. These businesses care less ...