Media Insights about Digital African Americans
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Google and GlobalHue teamed up with OTX to understand what role search and other digital advertising technologies play in African Americans' purchasing decisions.
Categories: African Americans, Understand Consumer Behavior
Google and GlobalHue teamed up with OTX to understand what role search and other digital advertising technologies play in African Americans' purchasing decisions.
African Americans spend nearly $1.2 trillion annually on consumer goods. Google and GlobalHue teamed up with OTX ... Preview this Research Study
"In addition to being more likely to click on ads, African-Americans are more likely to watch video, ... Read on Adweek (External Site)
"African-Americans were more likely to own smartphones at a higher rate"" Read on AtlantaPost.com (External Site)
A summary infographic that depicts how African-Americans are in the forefront of the digital frontier. Explore
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