How to Measure Online Offline Impact

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Fireside chat with Avinash: the online to offline metrics that matter.

HP Online-to-Store Case Study

What happens when a consumer tech brand teams up with a retailer on search marketing? A case ... Preview this Case Study
The Latency of Online Conversions for Department Stores

Often attribution windows don't properly capture all search activity because consumers spend more time researching that marketers ... Preview this Research Study
From Online Ads to In-Store Sales for Pier ...

How effective are Pier 1 Imports' online ads in driving in-store sales? This study with APT found:Test ... Preview this Case Study

For Shopper Marketing, the War Isn't Always Inside ...

"But it's not exactly a digital version of in-store advertising, because consumers at those sites aren't necessarily ... Read on AdAge.com (External Site)
Case Study: How Search Ads Helped Pier 1 ...

In markets where stores were operating on a “performing” basis, the retailer experienced a 2 percent sales ... Read on Adweek (External Site)
Predicting the Present

Hal Varian, Google’s in-house economist, teaches us how to extract marketing insights from Google searches. Read on Think Quarterly (External Site)