About this Video
Max Kalehoff, VP of Marketing at Clickable and Board Member of the Future of Advertising Project at Wharton, discusses Jet Blue as an example of a company that has paid attention to internal marketing. JetBlue has five clear values that everyone in the company knows. They also look closely at advocacy for JetBlue as a great pace to work among their employees, and that ultimately manifests externally as well.
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Max Kalehoff, VP of Marketing at Clickable and Board Member of the Future of Advertising Project with Wharton, talks about how the majority of the advertising economy in the U.S. comes from small and mid-sized businesses. These businesses care less ...