Inside JetBlue
About this Video
Max Kalehoff, VP of Marketing at Clickable and Board Member of the Future of Advertising Project at Wharton, discusses Jet Blue as an example of a company that has paid attention to internal marketing. JetBlue has five clear values that everyone in the company knows. They also look closely at advocacy for JetBlue as a great pace to work among their employees, and that ultimately manifests externally as well.
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