Listerine YouTube Case Study 2011
About this Video
Video case study with client testimonials from J&J, JWT & Carat on why they decided to increase their digital spend 10X and the results from their recent YouTube campaign.
Related Studies
-
Online Research Driving Offline Purchase for Görtz
Retailers want to know about the ROPO effect: How many consumers research online and purchase offline? Görtz ... Preview this Case Study
-
Marketing Mix Evaluation for Cadbury
How can you make chocolate seem even more irresistible? A media mix study conducted with Gfk found ... Preview this Case Study
-
Flora Xmos Study
How did paid search help the U.K. food brand Flora associate its brand with family, cooking, and ... Preview this Case Study
Related Articles
-
How Search And YouTube Can Link To Offline ...
"Taking advantage of that in-the-moment mindset with the correct message can drive offline sales. It can make ... Read on MediaPost (External Site)
-
Time for Change with Peter Sachse
Peter Sachse, CMO of Macy’s and CEO of macys.com, explains how the retail giant is developing a ... Read on Think Quarterly (External Site)
