Mid-Size Marketing

About this Video

Max Kalehoff, VP of Marketing at Clickable and Board Member of the Future of Advertising Project with Wharton, talks about how the majority of the advertising economy in the U.S. comes from small and mid-sized businesses. These businesses care less about fancy marketing strategies, and more about the bottom line and how to drive growth. Kalehoff advises to start with your internal marketing - a very clear purpose and values.