Online Political Campaigning
About this Video
Matthew Gagnon, a Republican political strategist, talks about the importance of having an online element to a marketing campaign, but emphasizes that it needs to work in an integrated way with the rest of the campaign.
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Responding to Attacks
Mark Skidmore, Digital Strategist and Political Consultant to Senator Kerry, talks about the need to be able to respond quickly to news about candidates. Skidmore discusses a campaign he was involved in for Senator Kerry in which they had to ...
Video in Political Campaigns
Ryan Meerstein of Targeted Victory in D.C. talks about how political campaigns are beginning to use more online video - mostly by taking video for television and moving that to an online platform, with a specific ask at the end.