The Smart Shopper: Always Mobile
About this Video
Smartphones are the new personal shopper. They allow consumers to dig deeper at the moment of relevance.
Related Studies
-
Google Places On the iPhone: How to Win ...
As more and more shoppers use their smartphones to research and make purchases, we will see retailers ... Preview this Research Study
-
Global Insights on Smartphone Users & Mobile Marketers
Google partners up with the Mobile Marketing Association to understand how different countries differ in mobile usage ... Preview this Research Study
-
The Mobile Movement
An in-depth and comprehensive look at the rise of the smartphone craze. How are adults in the ... Preview this Research Study
-
The Smart Shopper
According to a survey by Google/Ipsos/OTX, in addition to in-store components the shopping experience for millions of ... Preview this Research Study
Related Articles
-
Mobile: It's Not Too Late To Be Early
"Here are five simple steps that businesses should take —today—to build the foundation of their mobile marketing ... Read on Tech Crunch (External Site)
-
Google Lays Out ‘Core Principles’ for Mobile Advertising
"Three core principles for the company’s mobile ad business: seamless, inclusive and made for mobile." Read on RCRWireless (External Site)
-
Smartphone Sales Can Power Mobile Ad Reach
"Google has seen a 400% increase in the number of searches on mobile devices within the past ... Read on MediaPost (External Site)
-
The Mobile Metamorphosis
From communication device to our most personal computer – mobile technology now connects us not just to ... Read on Think Quarterly (External Site)
Related Videos
Related Trends & Insights
-
A Multi-Screen Approach
New insights on ad effectiveness across multiple screens. Read More
Related Tools & Infographics
-
The Mobile Movement Infographic
An illustration that sums up how users are impacted by smartphones in their everyday lives. Explore