Think Finance 2011 Highlights Reel
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The best of Think Finance 2011 at Google. Theme of the day: "Valuable Connections - Reaching the Right Customer: Segment, Experiment, and Optimize."
Categories: Financial Services, Engage Your Audience, Understand Consumer Behavior
The best of Think Finance 2011 at Google. Theme of the day: "Valuable Connections - Reaching the Right Customer: Segment, Experiment, and Optimize."
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John Ross, CEO of Shopper Sciences, talks about ZMOT at Think Finance with Google event in November 2011 and how the proliferation of source usage has affected the finance industry and decision making.
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Peter Fader: Frances and Pei-Yuan Chia Professor, Professor of Marketing, The Wharton School, University of Pennsylvania, Co-Director - Wharton Customer Analytics Initiative. As more financial services firms get to know their customers better, questions arise about how this will improve ...
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