Trends in e-Commerce
About this Video
David Bell, Professor of Marketing at The Wharton School, discusses two trends in e-commerce. First, Bell talks about the success of specialized retailers, with narrow product lines, on the internet. Second, Bell talks about the increased willingness of consumers to purchase goods online with non-digital attributes. Things that people used to feel the need to see and touch before purchase - like food or clothing - are now being purchased more often online.