Trends in Marketing
Categories: Engage Your Audience
About this Video
Geoff Van Haeren from Digital River talks about some of the key trends he is seeing in marketing such as social networking, landing page optimization, and search engine optimization.
Ed Chi, a member of Google’s in-house research team, reveals how the behaviors of the next generation ... Read on Think Quarterly (External Site)
Google’s President of Americas Sales keeps a relentless focus on the future of advertising. Here’s what he ... Read on Think Quarterly (External Site)
Google's Susan Wojcicki shares eight principles of innovation she's picked up between her arrival as employee #16, ... Read on Think Quarterly (External Site)
Consumers & Marketing Decisions
Guillaume Goudal of MEC Sydney discusses how technology has changed everything and marketers no longer have all the control. He believes it's critical to listen to consumers and let their actions help drive your marketing decisions.
Low Growth Environments Lead to Increased Spending
Miles Nadal, Founder, Chairman & CEO of MDC Partners and Board Member of the Future of Advertising Project with Wharton, says that in a low-growth environment, marketers are challenged to drive financial performance. In this economy, marketers are spending at ...