Pages tagged with 'apparel'

Moving Apparel Shoppers from Undecided to Decided in the Path to Purchase

How can retailers drive new customer acquisition? Google and Compete partnered to understand the digital path that can break this ...

The Role of Mobile and Video In the Apparel Shopper Digital Path to Purchase

Did you know? More than half of apparel sales will be online influenced by the end of 2012. Google partnered ...

Consumer Testimonials

Liz Cahill, VP of Marketing for Lee Jeans, discusses a recent trend that uses consumer testimonials. Marketers have to be ...

Levi's

Andy Murray, CEO of Saatchi & Saatchi X, admired the Levi's campaign with the pop-up shops in San Francisco, where ...