Volvo wanted the release of its S60 to get noticed with the younger demographic. Volvo created an augmented reality experience ...
Google studied new vehicle purchasers' use of different types of queries within the 6 months prior to purchase to better ...
The new mental model for how shoppers approach buying a vehicle. Auto makers and resellers learn to understand the importance ...
This study presents the attitudes and behaviours of new car buyers in 13 countries. Key findings On a global level, ...
This study will help you understand more about how consumers in the Netherlands research new automobile purchases online. Key findings: ...
Today's vehicle shoppers research and decide faster than ever. They use a diverse set of online tools in their research ...
How is auto shopper behavior changing in a digitally powered world? How are shoppers’ expectations of the physical dealership changing? ...
Shelly Palmer, host of NBC Universal's "Live Digital with Shelly Palmer", believes that Coca-Cola has experimented well in the social ...
Stephen Cannon, VP of Marketing Communications for Mercedes-Benz USA,believes that mobile is too important to ignore. By 2013, mobile will ...
Stephen Cannon, VP of Marketing Communications for Mercedes-Benz USA, says that taking risks is an investment in learning, particularly with ...
Mark Harland, Regional Marketing Manager for General Motors, describes the future of social media as closely linked to GPS technology. ...
Scott Russell, Executive VP - Managing Director of Universal McCann, talks about what he thinks are the two most important ...
Scott Russell, Executive VP - Managing Director of Universal McCann, talks about how over the next three years, Chrysler's focus ...
Scott Kelly, Digital Marketing Manager of Ford Motor Company, advises marketers to balance art and science. Target and analyze, but ...
Matt Van Dyke, Director of Marketing and Communications of Ford Motor Company, talks about two marketing campaigns he thinks were ...
Matt Van Dyke, Director of Marketing and Communications of Ford Motor Company, talks about how one of the biggest challenges ...
Judith Wheeler, Head of Marketing Media of Chrysler Group, talks about the importance of using data to drive decisions. She ...
Judith Wheeler, , Head of Marketing Media of Chrysler Group, talks about the importance of knowing your customer, and knowing ...
