There are over 1 million cases of the cold per year in the United States. As winter arrives, millions turn ...
A Google infographic to illustrate what influences treatment center selection as patients move through the journey of "addiction" to "decision ...
In today's digital world, prospective patients are now active partners in their medical journeys as they move from "addiction" to ...
Google partnered with Compete, Inc. and fielded over 500 hospital researchers to understand what influences hospital selection and what role ...
Google partnered with Manhattan Research and fielded over 500 practicing physicians to understand their digital adoption across devices and media ...
Univision and Google partnered to get a better understanding of the Hispanic patient journey. This study explores how and why ...
How are patients researching certain conditions and treatments online? This 2011 Google/Compete study focuses on how patients research over-the-counter pain ...
Nearly 30% of US online adults have or have someone in their household with cancer. This 2011 Google/Compete study focuses ...
Patients and caregivers spend an annual average of $853 on medical devices, with 72% of those expenses re-occurring. Google partnered ...
How are patients researching certain conditions and treatments online? This 2011 Google/Compete study focuses on how patients research treatment for ...
Joe Shields, Product Director - Enbrel US Marketing of Pfizer, talks about taking smart risks in health marketing. He uses ...
Paul Hindle, N. American Account Lead-GSK Business for MediaCom, offers advice on social marketing: social only works if you commit ...
Frank Friedman, EVP & Managing Director at Optimedia, talks about the unique needs of different people searching for different health ...
Frank Friedman, EVP & Managing Director at Optimedia, uses his own experience researching cancer to talk about how consumers are ...
Robert Halper, Director of Video Communications at Johnson & Johnson, talks about J&J's YouTube health channel. The channel does not ...
Jason Hoffmann, Digital Media Director at Carat, offers three lessons in health marketing: 1) audiences still need health information; 2) ...
Jason Hoffmann, Digital Media Director at Carat, talks about the challenges of integrating health marketing into the everday lives of ...
Mary Ann Belliveau, Healthcare Industry Director at Google, explains that there is no typical health consumer online. Everyone is concerned ...
Talya Miron-Shatz, Lecturer in Marketing at The Wharton School, talks about how people become overwhelmed with information about medications and ...
