Kristian Segerstrale uses the word "amazing" a lot. It describes the experiences that he and his employer, Electronic Arts, are ...
"To be an effective marketer, you have to go where things are," says Beth Comstock. "You have to see what's ...
"The cinema is little more than a fad. What audiences really want is flesh and blood on the stage." - ...
How ad agencies are working at the pace of digital
What is your brand presence online? What do people see and say about it? What’s resonating the most with people ...
The new Speed issue of Think Quarterly explores how consumer expectations are rising as we learn to take speed for ...
This study will help you understand the online research, offine purchasing of mobile phones in Poland. Key findings: ROPO effect ...
In 2003, a total of five exabytes of data existed. Now we generate that every two days. We are, literally, ...
Andy Berndt, VP of Google's Creative Lab, describes the power of a good idea as the simple execution of an ...
Cynthia Ricciardi, VP of Customer Relationship Management at Sirius XM Satellite Radio, explains that Sirius is able to compete with ...
Maureen McGuire, CMO of Bloomberg L.P., argues that you cannot take risks when it comes to understanding your customer. Marketers ...
Matt Freeman, CEO of Mediabrands Ventures and Board Member on the Future of Advertising Project with Wharton, thinks that agencies ...
Anne Murray, Director of Integrated Marketing at Southwest Airlines, believes that innovation is the marketer's responsibility. The "bags fly free" ...
John Mayo-Smith, Chief Technology Officer, New York at R/GA, discusses two key aspects of innovation. First, Mayo-Smith discusses innovation in ...
Rob Davis, Interactive Marketing Director at Ogilvy, discusses two elements of innovation. On the creative side, innovation means making the ...
Greg Anderson, CEO, New York at BBH, talks about why innovation is not something to be done on the edge. ...
Jeffrey W. Hayzlett, CMO of Eastman Kodak Company, talks about risks and innovation. Risk starts with allowing your team to ...
