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Everyone wants to measure marketing returns. How else would one justify proposed marketing spending? And ideally, measuring ROI should make ...
While there is great appreciation for the power of analytic metrics, I’ve realized that many marketers don’t appreciate the deep, ...
This study will help you understand more about media consumption amongst consumers in Israel. Key findings: Ages 13-17 are the ...
Google commissioned GfK to help understand women aged 25-50 who buy CPG products for their household. Key findings included:88% of ...
U.S. consumers in homes with broadband Internet and free, broadcast TV stream video twice as much as the general cross-platform ...
PUMA had three goals: measure all engaging elements of their dynamic website, optimize for each key region around the world ...
Google partnered with Decathlon to understand the effectiveness of their multimedia ad campaign for Kipsta underwear. Key findings included:The campaign ...
Google worked with Fiat and econometrics agency Conento to understand the effectiveness marketing spend. Key findings included:Paid Search is the ...
Google and L'Oreal worked together to understand the effectiveness of their multimedia ElVive ad campaign. Key findings included:YouTube added 3% ...
The Public Broadcasting System’s interactive arm helps individual PBS producers and local PBS stations create and promote each section within ...
For a company that delivers curated advice from shopping experts to save shoppers money, measuring site and product performance is ...
This study will help you understand more about how consumers in Finland research and shop online. We have looked at ...
This study will help you understand more about how consumers in Turkey use various information sources, including the internet, when ...
Julie Collins, Director, Global Digital Marketing at Alcon Labs, discusses how marketing is now becoming customer centric. She describes how ...
This study will help you understand the YouTube audience in Sweden. Key findings: YouTube is the leading online video site ...
Google and Dove worked together to explore the impact of online advertising on in-store sales. Key findings: The inclusion of ...
This study provides advertisers with information about YouTube and how it fits within the larger Dutch media landscape. Key findings: ...
This meta-analysis of the German market shows how advertisers can benefit from campaigns that incorporate both YouTube and TV. Main ...
Based on face-to-face interviews, this study explores the role of the internet in Polish home and garden purchases. Main findings ...
This study will help you understand the role of the internet in Hungarian retail purchases. Key findings: Offline shopping is ...
The objective of this study was to map the role of search in the usage of, and application for, gambling ...
Through the use of geo-testing, Google worked with L'Oreal to examine the impact of online advertising on in-store sales. Key ...
The objective of this study was to gain an understanding of what drives Carrefour PC sales in France and analyse ...
Rhonda Crawford, Vice President of Digital Media and Innovation at USAA, explains many of the functions of the Chief Financial ...
Gillette and Google worked together to understand the return on marketing investment of the Gillette Future Champions campaign. Key findings: ...
Terence Kawaja, Managing Director at GCA Savvian Advisors Agency, believes that a central driver for growth in the online display ...
Mark Evans, Head of Marketplace Intelligence at Google, talks about key trends in online advertisers such as the ability to ...
Eric Bradlow, Professor of Marketing at The Wharton School, describes the last ten years as the era of technology and ...
Jahaira Limontas from BzzAgent advises brands to make good products, and believes that this encourages loyalty. Giving out samples allows ...
Avinash Kaushik, author of Web Analytics 2.0 and Analytics Evangelist, talks about the disappearance of an online / offline world, ...
Avinash Kaushik, author of Web Analytics 2.0 and Analytics Evangelist, goes over some of the most important data for evaluating ...
Avinash Kaushik, author of Web Analytics 2.0 and Analytics Evangelist, gives an example of a company, E.L.F., using conversation and ...
This study will help you understand more about how consumers in France use search when making travel purchases. Key findings: ...
