Project Impact is all about how advertiser benefit from going crossmedia. Google has partnered with advertised and agencies to learn ...
This case study looks at how YouTube works in the media mix for a Zovirax campaign aimed at sustaining brand ...
If you’re looking for the latest research on how to optimise your media mix, you’ve come to the right place! ...
Using a series of UK case studies, we’ve look at the return on investment (ROI) across the media mix, from ...
A case study into the performance of Sony Ericsson’s YouTube campaign for their Xperia Play. This study could be of ...
This meta-analysis of the German market shows how advertisers can benefit from campaigns that incorporate both YouTube and TV. Main ...
This study provides an analysis of the interaction between search engine marketing (SEM) and TV campaigns to determine optimal combination ...
