Theresa Inglesias-Solomon, Vice President, Multicultural and Latino for Best Buy, explains that Best Buy's strategy for engaging the Latino community ...
Theresa Inglesias-Solomon, Vice President, Multicultural and Latino for Best Buy, talks about connecting with the passion points in the Latino ...
Theresa Inglesias-Solomon, , Vice President, Multicultural and Latino for Best Buy, describes the United States as the second-largest Latino market ...
Theresa Inglesias-Solomon explains how "techno-stress" impacts customers purchasing electronics, and talks about how language and income barriers can compound the ...
Dennis Cary, CMO/SVP of Bally Total Fitness, describes changes in media use by Hispanics as comparable to media use changes ...
Dennis Cary, CMO/SVP of Bally Total Fitness, describes television and direct-response television as an important, high-impact element for the Hispanic ...
Graciela Eleta, SVP of Univision Communications, explains that Latinos in the U.S. are an 'emerging nation within a nation'. While ...
Graciela Eleta, SVP of Univision Communications, explains how young Latinos in the U.S. are straddling two cultures: They may be ...
Graciela Eleta, SVP of Univision Communications, talks about several brands - including General Mills, McDonald's, and AT&T - that have ...
Graciela Eleta, SVP of Univision Communications, explains why marketers targeting the Hispanic market need to move beyond television messages. Latinos ...
