Pages tagged with 'paid search'

Organic Search Results and their Impact on Paid Search Ads

The Google Research team analyzed 390 search ads paused studies to examine how organic search results and ranking impact ad ...

Impact of Ranking of Organic Search Results on the Incrementality of Search Ads

Google ran a follow-up analysis to the search ad pause study from 2011. Looking across 390 Search Ads Pause studies, ...

The Role of Search in IKEA's sales

The objective of the study was to understand the effect of marketing on IKEA's sales in Italy, with a particular ...