Peter Sachse, CMO of Macy's and Chairman and CEO of macys.com, discusses the importance of personalized, relevant communication. Part of ...
Mary Garrett, VP of Marketing Communications at IBM, argues that as consumers come to expect personalization and intimacy in their ...
Ravi Rao, CEO of Media Market Group Worldwide, talks about why travelers have become less loyal. It is partly because ...
Kamel Ouadi, Head of Digital for Louis Vuitton, explains that his benchmarks for marketing are Nike and Apple. In each, ...
Andy Murray, CEO of Saatchi & Saatchi X, admired the Levi's campaign with the pop-up shops in San Francisco, where ...
Mike Tunnicliffe, Head of Specialist Services at Mindshare, is excited by personalization of advertising messages, especially in the celebrity space. ...
Thomas O'Toole, CMO of UAL Corporation, explains that digital innovation allows a brand to offer a wide range of choices ...
Thomas O'Toole, CMO of UAL Corporation, discusses the marketing opportunities available to travel marketers between the time a trip is ...
