Unlike physical stores, Internet retailers often succeed best when they “thin slice” markets and offerings. Brick and mortar stores must ...
The objective of the study was to understand the effect of marketing on IKEA's sales in Italy, with a particular ...
This study will help you understand more about how consumers in Norway research and shop tech products online. We've looked ...
This study will help you understand the role of the internet in Russian retail purchases. Key findings: Offline shopping is ...
This study will help you understand more about how consumers in Ukraine use various information sources, including the internet, when ...
This study will help you understand more about how consumers in Ukraine research and purchase retail products online. Key findings: ...
This study will help you understand more about how consumers in Portugal use various information sources, including the internet, when ...
This study will help you understand the role of the internet in Norwegian retail purchases. Key findings: Offline shopping is ...
This study will help you understand more about how consumers in Ireland research and shop online. We've looked at behaviour ...
This study will help you understand more about how consumers in South Africa use various information sources, including the internet, ...
This study will help you understand the role of the internet in Hungarian retail purchases. Key findings: Offline shopping is ...
This study evaluates the impact of the cross media L'Oreal luxury products campaigsn in UK, France, Italy, and Spain during ...
This study maps the role of seach in purchasing of apparel in the Spanish retail market Key findings: There are ...
The objective of this study was to gain an understanding of what drives Carrefour PC sales in France and analyse ...
Steve Hoch, Professor of Marketing at The Wharton School, talks about how retailers do not sufficiently advertise their brand. Mostly, ...
John Seebeck, Director Marketing Business Director at Crate & Barrel, talks about how Crate & Barrel has integrated online and ...
