Everyone wants to measure marketing returns. How else would one justify proposed marketing spending? And ideally, measuring ROI should make ...
Through the use of geo-testing, Google worked with L'Oreal to examine the impact of online advertising on in-store sales. Key ...
Seth Levine, VP and Director at One to One Health, explains that to maximize ROI on digital marketing dollars, a ...
Meredith Hanrahan, CMO of Cheapflights, talks about blending off- and on-line. Radio raises awareness, and optimized search drives consumers to ...
Dan Griffis of NASCAR, points out that marketers have moved away from sponsorship because ROI has been harder to prove. ...
Carol Philips, Adjunct Professor of Marketing at University of Notre Dame, talks about experiments in crowd-sourcing, which means inviting consumers ...
