When Mindy Grossman took over as HSN CEO in 2006, the petite blonde powerhouse (recently named one of the world's ...
"To be an effective marketer, you have to go where things are," says Beth Comstock. "You have to see what's ...
On average, only 17% of fans share a brand's campaign with friends and family. But top-performing social brands get 39% ...
One of the aims of Cadbury’s London 2012 programme is to engage with a younger audience of customers aged 18 ...
H&M uses Google+ to connect with over 940,000 users and deliver engaging exclusive content. Miriam Tappert, Global Social Media Manager ...
A guide to how to get your business started on G+ and 10 tips on engaging with your users.
Check out this visualization of a fireside chat between Vic Gundotra and Guy Kawasaki, courtesy of Ogilvy and ImageThink, taken ...
The world is moving faster than ever before, bringing us instant access and split-second connections to people and information. Speed ...
Matt Wurst, Director, Emerging Media at 360i, discusses the convergence of mobile & social and the importance of creating an ...
Paul Woolington, Founding Partner at Naked Communications, discusses how mobile is phenomenal & transforming advertising today. Mobile is a catalyst ...
Jennifer D'Angelo, Copywriter at Rosetta, discusses the importance of social marketing campaigns and their impacts on brands.
Saneel Radia, BBH Labs at BBH, discusses how he approaches mobile with his clients and recommendations for the future. He ...
In an interview, Melanie Hamilton, Sales Lead, New Advertising Products at Google, discusses Google's approach to social.
In an interview, Edward Boches, Chief Innovation Officer at Mullen, discusses how social allows marketers to find like-minded people across ...
There are 2.4 billion conversations about brands every day. What role do search and the Internet play? We paired up ...
Bill Ogle, CMO of Motorola Mobility, says that, like Gatorade, Motorola has begun to mine the totality of conversations about ...
Shelly Palmer, host of NBC Universal's "Live Digital with Shelly Palmer", discusses opportunities to leverage trust circles using digital tools. ...
Shelly Palmer, host of NBC Universal's "Live Digital with Shelly Palmer", believes that Coca-Cola has experimented well in the social ...
David Kirkpatrick,author of The Facebook Effect, notes that there is no motivation for consumers to engage with brands via social ...
Larry Woodard, President and CEO of Graham Stanley Advertising, argues that today's social media is going to hit the wall, ...
Larry Woodard, President and CEO of Graham Stanley Advertising, describes brands investing in the production of ad-like objects, then disseminating ...
Tony Pace, CMO of Subway, describes potentially exciting marketing opportunities. Subway works with famous fans of Subway who have a ...
Bob Greenberg, CEO of R/GA, mentions interesting advertising experiments such as mobile apps and social media, but believes that these ...
Mark Addicks, SVP & CMO of General Mills, explains that social has been one of the key drivers of the ...
Dennis Cary, CMO/SVP of Bally Total Fitness, remarks on the explosion of social media, and explains that Bally's is actively ...
Dennis Cary, CMO/SVP of Bally Total Fitness, describes television and direct-response television as an important, high-impact element for the Hispanic ...
Mark Harland, Regional Marketing Manager for General Motors, describes the future of social media as closely linked to GPS technology. ...
Joe Pulizzi, Founder of Junta 42 & The Content Marketing Institute, describes how social media has changed the relationship with ...
Michael Delli Carpini, Dean of the Annenberg School for Communication at University of Pennsylvania, advises marketers to understand a new ...
Avinash Kaushik, author of Web Analytics 2.0 and Analytics Evangelist, talks about changes in how people are influenced. Marketers have ...
