The web gives us infinite ways to play – from games, to videos, to music. Entertainment is becoming more and ...
Tom Kelly, VP of Corporate Internet Marketing at New York Life, describes customer engagement through a recent "Twitter chat" about ...
Werner Domittner,, Global Head of Customer Marketing at Diageo, admired the Procter & Gamble "moms" ad campaign during the Olympics ...
Dan Griffis is excited about sponsorship with sports and with his own brand, NASCAR. The cost of sponsorship has come ...
Dan Griffis of NASCAR, points out that marketers have moved away from sponsorship because ROI has been harder to prove. ...
John Aman, AVP, Strategic Sponsorships of Nationwide Insurance, discusses innovative advertising. An online owner and a series sponsor can partner ...
