2012 Google/Nielsen research reveals that light TV viewers are young, well educated, affluent, and more influential than the average tv ...
This study will help you understand more about media consumption amongst consumers in Israel. Key findings: Ages 13-17 are the ...
At the start of 2011, Google, The ARF, Nielsen, Stanford & Wharton collaborated on an initiative to quantify cross-media ad ...
U.S. consumers in homes with broadband Internet and free, broadcast TV stream video twice as much as the general cross-platform ...
Google and L'Oreal worked together to understand the effectiveness of their multimedia ElVive ad campaign. Key findings included:YouTube added 3% ...
Using a series of UK case studies, we’ve look at the return on investment (ROI) across the media mix, from ...
This study aimed to demonstrate the impact of TV and YouTube Masthead campaigns and identify synergies between the two media. ...
A case study into the performance of Sony Ericsson’s YouTube campaign for their Xperia Play. This study could be of ...
This study provides advertisers with information about YouTube and how it fits within the larger Dutch media landscape. Key findings: ...
This ambitious and ground-breaking study combines a number of leading-edge research techniques to help you better understand the emotional and ...
The objective of this study was to demonstrate the effect of TV and YouTube campaigns on brand awareness and image. ...
Brian DiLorenzo, Director of Integrated Production at BBDO, talks about a successfully integrated campaign to promote the HBO brand. He ...
