"To be an effective marketer, you have to go where things are," says Beth Comstock. "You have to see what's ...
A webinar presenting the results of the 2012 Traveler's Road to Decision Study. Understand how leisure and business travelers research ...
Almost 90% of travelers watch online videos. Google and Ipsos studied business, leisure and affluent travelers to better understand the ...
U.S. consumers in homes with broadband Internet and free, broadcast TV stream video twice as much as the general cross-platform ...
We partnered with Compete to understand the role of video in today's tech research process and purchase journey. We studied ...
Stephen Cannon, VP of Marketing Communications for Mercedes-Benz USA, describes his company's marketing plans as "thinking outside the 30 second ...
Dave Martin, Head of Media at Ignited, talks about innovations in digital advertising. Charging on a cost per video completed ...
Jeff Lavers, VP General Manager at 3M, describes the value of video for developing and maintaining customer relationships. Technical services ...
Jamie Grenney, Senior Director of Social Media for Salesforce.com, explains why he believes video is an under-used asset. He compares ...
Eric Bradlow, Professor of Marketing at The Wharton School, talks about his research on Hulu users. Bradlow was able to ...
Rob Davis, Interactive Marketing Director for Ogilvy, talks about his company's 'fly paper' strategy for videos. They looked at the ...
Rob Carter, Executive Vice President of Campaign Grid, talks about why he recommends his clients invest at least 10% of ...
Stephen Condon, Director of Marketing Development at AT&T, discusses the importance of marketing with video. There are so many different ...
