Many Internet retailers and social media companies keep very good track of both their cost of acquisition and estimates of ...
Business leaders seeking to improve engagement and marketing ROI should look to a surprising source for inspiration: video games. And ...
My hope is that through this provocative title, I have enticed all readers of this article to think that I ...
Everyone wants to measure marketing returns. How else would one justify proposed marketing spending? And ideally, measuring ROI should make ...
For marketers, one of the great promises of the Internet is that it is a highly measurable medium. They can ...
Digital has changed the "game" of marketing, and some companies are doing a better job adapting than others. The "winners" ...
Unlike physical stores, Internet retailers often succeed best when they “thin slice” markets and offerings. Brick and mortar stores must ...
A major challenge facing marketers today is the coordination and integration of the "right" story – message, positioning, value proposition ...
Peter Fader: Frances and Pei-Yuan Chia Professor, Professor of Marketing, The Wharton School, University of Pennsylvania, Co-Director - Wharton Customer ...
Jonah Berger of Wharton discusses how there is a large set of consumers today who are engaging with technology and ...
Peter Fader of Wharton believes that today's digital technologies really let us fine tune the marketing process. It allows us ...
George Day of Wharton believes that there are three key areas where organizations are building adaptive marketing activities to help ...
Kevin Werbach of Wharton and Board Member of The Future of Advertising Project, discusses the relationship between consumers and advertisers. ...
David Reibstein of Wharton is excited by the huge evolution of marketing today. He believes it stems from new markets ...
Kartik Hosangar of Wharton believes that mobile fundamentally changes the way consumers interact with companies. Mobile devices gives consumers information ...
David Bell of Wharton discusses the important of e-Commerce today. He believes it's everywhere and evolving constantly, and offers possibilities ...
Jerry Wind of Wharton, and Board Member of the Future of Advertising Project, discusses how marketing in a global context ...
Scott Goodson, Founder of Strawberry Frog and Board Member of the Future of Advertising Project with Wharton, comments on how ...
Courtney Kelso, the VP, Global Sponsorships & Entertainment Access at American Express and Board Member of the Future of Advertising ...
Miles Nadal, Founder, Chairman & CEO of MDC Partners and Board Member of the Future of Advertising Project with Wharton, ...
Jon Kamen, Chairman & CEO of Radical Media and Board Member of the Future of Advertising Project with Wharton, talks ...
Matt Freeman, CEO of Mediabrands Ventures and Board Member of the Future of Advertising Project with Wharton, says that because ...
Matt Freeman, CEO of Mediabrands Ventures and Board Member on the Future of Advertising Project with Wharton, thinks that agencies ...
Jon Kamen, Chairman & CEO of Radical Media and Board Member of the Future of Advertising Project with Wharton, shares ...
Jehoshua Eliashberg, Professor of Marketing at The Wharton School, talks about his recent work on customer relationship management (CRM). He ...
John Zhang, Professor of Marketing at The Wharton School, talks about his research on pay-as-you-wish pricing. He describes when pay-as-you-wish ...
Eric Bradlow, Professor of Marketing at The Wharton School, talks about his research on Hulu users. Bradlow was able to ...
Eric Bradlow, Professor of Marketing at The Wharton School, describes the last ten years as the era of technology and ...
Gary Reisman, Co-Founder of New Media Metrics and Board Member of the Future of Advertising Project with Wharton, talks about ...
Max Kalehoff, VP of Marketing at Clickable and Board Member of the Future of Advertising Project with Wharton, talks about ...
Max Kalehoff, VP of Marketing at Clickable and Board Member of the Future of Advertising Project at Wharton, discusses Jet ...
Kelly O'Keefe, Managing Director of VCU Brandcenter and Board Member of the Future of Advertising Project with Wharton, highlights Apple ...
Peter Brennan of Daymon Worldwide and Board Member of the Future of Advertising Project with Wharton, talks about how retailers ...
Peter Fader, Professor of Marketing at The Wharton School, talks about what variables he thinks should be used to segment ...
Peter Fader, Professor of Marketing at The Wharton School, talks about why it is nearly impossible to engage in one-to-one ...
Peter Fader, Professor of Marketing at The Wharton School, talks about what has been the biggest surprise in the last ...
Peter Fader, Professor of Marketing at The Wharton School, talks about two trends in marketing. First, he talks about the ...
Talya Miron-Shatz, Lecturer in Marketing at The Wharton School, talks about how people become overwhelmed with information about medications and ...
Steve Hoch, Professor of Marketing at The Wharton School, talks about how retailers do not sufficiently advertise their brand. Mostly, ...
Raghuram Iyengar, Assistant Professor of Marketing at The Wharton School, discusses his current research on consumer behavior and pricing plans. ...
Jonah Berger, Assistant Professor of Marketing at The Wharton School, talks about his research on why certain content becomes viral. ...
Diana Robertson, Professor of Legal Studies & Business Ethics at The Wharton School, talks about the role of social responsibility ...
David Bell, Professor of Marketing at The Wharton School, discusses two trends in e-commerce. First, Bell talks about the success ...
Cassie Mogliner, Assistant Professor of Marketing at The Wharton School, discusses her recent research on the ways that consumers think ...
