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Volvo wanted the release of its S60 to get noticed with the younger demographic. Volvo created an augmented reality experience ...
Project Impact is all about how advertiser benefit from going crossmedia. Google has partnered with advertised and agencies to learn ...
This study brings together the results of lab-based experiments with 12 brands to understand the brand impact of YouTube v ...
This study will help you understand more about how consumers in Egypt use YouTube. Key findings: 44% of Egypt’s internet ...
2012 Google/Nielsen research reveals that light TV viewers are young, well educated, affluent, and more influential than the average tv ...
This study will help you understand more about media consumption amongst consumers in Israel. Key findings: Ages 13-17 are the ...
YouTube Audience Measurements Key findings: When it comes to the YouTube users in KSA, 78% and 20% fall into the ...
At the end of 2011, several signs seemed to indicate that younger viewers were watching less TV and spending more ...
If you’re looking for the latest research on how to optimise your media mix, you’ve come to the right place! ...
Did you know? There are 4.6x more light TV viewers than heavy TV viewers in the male 18-24 audience. As ...
Ubisoft ran a multi-media campaign for the launch of the game “Michael Jackson: The Experience” in the UK, Germany and ...
With online video, TV, cable and smart mobile devices, viewers can tailor entertainment to their own needs—video when they want ...
This study evaluates the effectiveness of digital media, and YouTube specifically, within the multi media Google "Cosa Cerchi Oggi?' campaign ...
Google partnered with Decathlon to understand the effectiveness of their multimedia ad campaign for Kipsta underwear. Key findings included:The campaign ...
Google and L'Oreal worked together to understand the effectiveness of their multimedia ElVive ad campaign. Key findings included:YouTube added 3% ...
Janet Kestin, former Creative Head of Ogilvy Toronto, talks about their success with branded video on YouTube. She specifically cites ...
Zach Taylor, Digital Creatologist at Mcgarreybowen, discusses the cutting edge ways to use technology for advertising.
Pre-roll video ads are playing an increasingly important role in online media plans, and many advertisers wonder how these newer ...
Using a series of UK case studies, we’ve look at the return on investment (ROI) across the media mix, from ...
This study will help you understand more about how consumers in Turkey use various information sources, including the internet, when ...
The objective of this research was to evaluate YouTube as a means of effectively supplementing a heavyweight multi-media campaign, reaching ...
A case study into the performance of Sony Ericsson’s YouTube campaign for their Xperia Play. This study could be of ...
This study aims to understand the incremental net reach with advertising on YouTube in Germany. Key findings: A growing share ...
This study will help you understand the YouTube audience in Sweden. Key findings: YouTube is the leading online video site ...
This study aims to understand the role of the internet in path to purchase in Germany. Key findings: 50% of ...
Google worked with MediaMetrie to evaluate the impact of Perrier's crossmedia campaign. Key findings: YouTube helps reach the hard-to-get audience.24% ...
This study provides advertisers with information about YouTube and how it fits within the larger Dutch media landscape. Key findings: ...
This meta-analysis of the German market shows how advertisers can benefit from campaigns that incorporate both YouTube and TV. Main ...
This UK study used eye tracking, biometrics and an online survey to understand levels of engagement in YouTube TrueView Skippable ...
Through the use of geo-testing, Google worked with L'Oreal to examine the impact of online advertising on in-store sales. Key ...
Gillette and Google worked together to understand the return on marketing investment of the Gillette Future Champions campaign. Key findings: ...
