Mobile Behavior

• Smartphone Details & Usage
  • Reasons for using internet on smartphone
    • Select statistics to compare

• Smartphone Details & Usage
  • Smartphone Penetration
  • Operating System
  • First smartphone
  • Duration of smartphone usage
  • Location of smartphone usage
  • Importance in comparison to other media/devices
  • Reasons for using internet on smartphone
    • Provides relevant information
    • Get information when away from computer
    • Answer questions quickly
    • Costs less than on computer
    • Use without being seen easily
    • Pass time while waiting
    • Avoid missing out on things when on the go
    • No Internet access at home
    • As an accessory
• Mobile Internet Usage
• Key Activities
• Mobile Advertising
• Mobile Local
• Mobile Shopping