Mobile Behavior

• Mobile Internet Usage
  • Parallel media/device usage while on smartphone
    • Watch television programmes

• Smartphone Details & Usage
• Mobile Internet Usage
  • Number of daily online sessions on smartphone
  • Number of daily online sessions on computer
  • Length of online sessions on smartphone
  • Length of online sessions on computer
  • Future expected internet usage on smartphone
  • Future expected internet usage on computer
  • Parallel media/device usage while on smartphone
    • Listen to music
    • Play games
    • Read a book
    • Use Internet on another device
    • Read newspaper or magazine
    • Watch television programmes
    • Watch movies
    • Do not do other things
    • Other
  • Satisfaction with browsing websites on smartphone
  • Number of days online on smartphone per week
  • Number of days online on computer per week
• Key Activities
• Mobile Advertising
• Mobile Local
• Mobile Shopping