Mobile Behavior

• Mobile Internet Usage
  • Number of daily online sessions on smartphone
    • Select statistics to compare

• Smartphone Details & Usage
• Mobile Internet Usage
  • Number of daily online sessions on smartphone
    • Multiple times
    • 2-3 times
    • Once
    • Not at all
    • Don't know
  • Number of daily online sessions on computer
  • Length of online sessions on smartphone
  • Length of online sessions on computer
  • Future expected internet usage on smartphone
  • Future expected internet usage on computer
  • Parallel media/device usage while on smartphone
  • Satisfaction with browsing websites on smartphone
  • Number of days online on smartphone per week
  • Number of days online on computer per week
• Key Activities
• Mobile Advertising
• Mobile Local
• Mobile Shopping