Mobile Behavior

• Mobile Local
  • Action taken after looking for local information on smartphone
    • Select statistics to compare

• Smartphone Details & Usage
• Mobile Internet Usage
• Key Activities
• Mobile Advertising
• Mobile Local
  • Frequency of looking for local information on smartphone
  • Action taken after looking for local information on smartphone
    • Called business or service
    • Read or wrote review
    • Recommended a business or service
    • Made a purchase in-store
    • Made a purchase online
    • Visited a business
    • Visited business/service website
    • Added to my favorites list
    • Looked up on a map
    • Other
    • No action
• Mobile Shopping