Mobile Behavior

• Smartphone Details & Usage
  • Location of smartphone usage
    • Home
    • Work
    • On the go
    • In a store
    • Café or coffee shop
    • Public transport

• Smartphone Details & Usage
  • Smartphone Penetration
  • Operating System
  • First smartphone
  • Duration of smartphone usage
  • Location of smartphone usage
    • Home
    • Work
    • On the go
    • In a store
    • Restaurant
    • Café or coffee shop
    • Doctor’s office
    • Airport
    • At a social gathering
    • Public transport
    • School
    • Somewhere else
  • Importance in comparison to other media/devices
  • Reasons for using internet on smartphone
• Mobile Internet Usage
• Key Activities
• Mobile Advertising
• Mobile Local
• Mobile Shopping