Mobile Behavior

• Key Activities
  • General Smartphone Activities
    • General Smartphone Activities
      • Browsed the Internet

• Smartphone Details & Usage
• Mobile Internet Usage
• Key Activities
  • General Smartphone Activities
    • General Smartphone Activities
      • Tethered to a computer
      • Used an application
      • Browsed the Internet
      • Product search
      • Purchased a product/service
      • General search
      • Searched for travel/holidays
      • Searched for a flat/house
      • Searched for jobs
      • Searched for restaurants/pubs
      • Accessed a social network
      • Sent or read email
      • Watched videos on video sharing site
      • Watched TV program episodes online
      • Read news or magazines
      • Reviewed websites/blogs/message boards
      • Looked up directions/used a map
      • Took a photo or video
      • Downloaded mobile content
      • Listened to music
      • Played games
      • Used online/mobile shopping coupons
      • Finance activities
      • Other activities
  • Apps
  • Email
  • Search Engine
  • Social Network
  • Video
• Mobile Advertising
• Mobile Local
• Mobile Shopping