Mobile Behavior

• Smartphone Details & Usage
  • Operating System
    • Android

• Smartphone Details & Usage
  • Smartphone Penetration
  • Operating System
    • Android
    • Blackberry OS
    • iOS
    • Microsoft Windows Mobile
    • Symbian
    • Other
    • Don't Know
  • First smartphone
  • Duration of smartphone usage
  • Location of smartphone usage
  • Importance in comparison to other media/devices
  • Reasons for using internet on smartphone
• Mobile Internet Usage
• Key Activities
• Mobile Advertising
• Mobile Local
• Mobile Shopping