Mobile Behavior

• Smartphone Details & Usage
  • First smartphone
    • Yes

• Smartphone Details & Usage
  • Smartphone Penetration
  • Operating System
  • First smartphone
    • Yes
    • No
  • Duration of smartphone usage
  • Location of smartphone usage
  • Importance in comparison to other media/devices
  • Reasons for using internet on smartphone
• Mobile Internet Usage
• Key Activities
• Mobile Advertising
• Mobile Local
• Mobile Shopping