Quantify: People
Summer is a sleepy time for social sharing. Every kind of content — videos, news, photos — sees a drop in how much it’s shared across the web during the summer months.1
1 Google Internal — 2011
Within three weeks of Google+ launching to the public, over 120 people had used Google Docs to create a collaborative manual that was available in English, German, Russian and Chinese.2
2 JK Web Talks — July 2011
57% of people talk more online than they do in real life.3
3 Alex Trimpe via Ogilvy — February 21, 2011
43% of U.S. adults say that they’d be willing to give up beer for a month if it meant they could keep accessing the Internet on their smartphones. 36% said they’d be willing to give up chocolate.4
4 Think Insights with Google — June 2011
When the University of Maryland asked a group of students to unplug from social media for 24 hours, they reported frantic cravings, extreme anxiety, jitters, even misery and craziness.6
6 The Atlantic — April 27, 2011
Social media is multi-lingual and multi-cultural. In a study of 62 million tweets collected over a four-week period, only half were in English and over 100 other languages were used.7
7 Characterization study, Ed Chi et al — July 2011
Fifteen percent of search queries are ones that Google has never seen before.9
9 Google Internal — Q3 2011
Recommendations from other people account for 60% of all video clicks from the YouTube homepage. 10
10 Technical paper on the YouTube recommendation system — September 2010
Over 100 million people make a social action on YouTube (likes, shares, comments, etc.) every week.11
11 Google Internal — Q3 2011
